Merrimack Valley Workforce Board and Career Center Celebrate Name Change
by Ernie Greenslade, Northern Essex Community College
The ValleyWorks Career Center, which Northern Essex manages, has a new name, as of this month. Now called MassHire Merrimack Valley Career Center, the center, which has locations in Haverhill and Lawrence, serves over 10,000 job seekers and 700 employers each year.
The name change is part of a statewide initiative to rebrand the 29 career centers and 16 local workforce investment boards. Previously the centers and boards all had different names, which made it difficult to promote the resources provided by the state’s workforce system.