- Lawrence Partnership
Gemline Announces Strategic Partnership with MiiR
by Christopher Ruvo, Advertising Specialty Institute
Gemline Announces Strategic Partnership with MiiR51
Top 40 supplier Gemline (asi/56070) will begin selling insulated drinkware styles from Seattle-based active lifestyle brand MiiR in the promotional products market starting in April 2019. Massachusetts-based Gemline said Friday that the drinkware is the initial product offering to feature in what is a long-term partnership with MiiR.
“We are very excited about our strategic partnership with MiiR,” said Jonathan Isaacson, president of Gemline. “We were drawn to this partnership due to MiiR’s tremendous growth history, sleekly designed sustainable products and successful philanthropic initiatives.” Bryan Papé, founder and CEO of MiiR, said Gemline makes an ideal partner for his brand. “We could not be more excited to join Gemline”, Papé said. “It was important to choose a supplier with a solid reputation represented by quality products to complement the MiiR brand and mission.”
Bottles, cups, tumblers, camp cups, growlers, pint cups, backpacks, a tote, a food canister and a pouch are part of the MiiR line, which Gemline characterized as sleek, functional and built for everyday use.